NASA.gov Web Modernization 

Renovating an expansive communication strategy and digital presence

The new NASA.gov Design System 

 

For decades, NASA agencies and programs tackled their web presence independently, leading to over 3,000 divergent websites. Blink has developed a comprehensive design system, and content strategy that prioritizes user needs, web accessibility, and storytelling.

As Head of Design, and a Partner at Blink, I am fortunate to lead the multidisciplinary team that is providing Research, Design, Content Strategy, SEO and Accessibility consulting services for this multi-year project.

“We want to restore NASA as a world leader in scientific communication design”

- Peter Stern, Head of Design and Partner, Blink

NASA’s vision and goals

 

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Phase 1

Research, Strategy and Information Architecture

Phase 2

Design, Prototyping, User Feedback and Usability

Design Concepts and Interaction Models

Concept Sketches

Low Fidelity Mockups

 

Medium Fidelity Mockups

 

Visual Direction

 

Crisp, heroic typography that extends NASA's brand legacy

Inter is an open-source font built for contemporary digital extensibility that also exhibits modernist vibes of Helvetica.

Inter Samples